“Political Branding is not a concept. It is a practical reality.”
Branding by definition is a marketing practice by which an organisation creates a name, symbol, design and impression that is easily identifiable as belonging to the organisation. In an analogous manner, branding of political parties and personalities also has gigantic influence over their target specific and general voter groups, the brand building of a political party or personality includes establishment of the ideology, connect with voters and effective display of achievements in the past and vision for the future.
We understand that political branding is about how a political organization or a leader is perceived by the public, a political entity’s brand is entirely psychological and intangible and the target audience of a political brand is pan national and inclusive of every citizen. Hence, when it comes to political branding, the task can either make or break the leader’s political prospects.
We at Image Mark help political parties & leaders in establishing & promoting the leadership through multi – pronged and multi – tiered approach. Our approach is based solely on in-depth analysis of target populace, their needs and expectation from their potential leader. We then formulate tailored campaigns in order to reach, connect and to persuade a wider voter base in support of leader.
Government’s welfare schemes and policies quite often improve the lives and livelihoods of their citizens and drives transformations that have a significant, positive impact on society and the popularity of government’s schemes & policies amongst electorates is one of the biggest factors in deciding the result of election.
We at Image Mark carry decades of experience in political marketing & campaigning to help political party & top brass in assessing the impact of policies & schemes and on the basis of assessment we plan and design promotional act tailored to party’s needs in bringing the general public and media’s attention towards impact of welfare schemes & administrative delivery. The significance of public policy and scheme promotion is massive because in the modern day politics, popular opinion and electoral verdict are formed cumulatively over the period of five years. Scheme & Policy Promotion aim to strengthen the core voter base of party along with consolidating the beneficiaries of schemes & policies in support of party for assuring the edge in election.
We focus majorly on in-depth research and insights as it allows us to capture the pulse of voters and understand various existing & emerging political trends, the understanding helps in focusing efforts in right direction to ensure favorable outcome. We work on extensive research on targeted public, opposing forces, campaign results, voting trends & preferences, major issues, popularity of party or leader and all possible facets of the electoral process. We provide and manage all the necessary surveys & analysis related to campaign and our expertise includes political intelligence, surveys, qualitative & quantitative research, predictive analytics, social media analytics, competitive intelligence and mapping of influencers and the influenced.
“Electioneering to Nation Building”
Contrary to the popular belief election management is not something which is done just prior to the announcement of election rather it is a whole exercise which is done much earlier. We help political parties in identifying & setting the suitable narrative for building the whole campaign around it and our expertise includes booth level electioneering, voter outreach programmes, action plan for forming an electoral wave, aiding the communication between party leadership, workers & voter.